AfterShip comes with an easy-to-use email editor to let its users send branded email notifications for different delivery checkpoints. This help guide will give you all the details you need to keep in mind when creating an email template.

➡️ Steps you need to follow

Login to your AfterShip account > Go to Notifications > Emails and SMS
Choose the tracking events for which you want to customize the default email template > Click Edit and choose Edit email template


📧 Customize email subject

Multiple email editor options are available at the top to create an email template. Please note, the notifications will be sent out based on the editor you last used. We are using drag-and-drop email editor for this help guide.
Go to “Settings” > Remove the default email subject line and input a new one as per your requirement

Use merge tags to send personalized delivery notifications to customers.
🖌️ Customize content

In the content tab, you can set the header and footer of your email content. Also, there are some important blocks available to share all the required information at once.
   
In the “Header” block > Add store logo, store name (will display when you don’t have a store log), and destination URL.

In “Image with text” block, you get 3 sections

Image: Edit the hero image of the email body, set its width, and input the destination URL

Text: Edit the email header and description as you like. Use merge tags to share more relevant info with customers

Button: Edit the text of the track button, for example, “Track your order”. Also, put the tracking link as the destination URL
 
With the “Text” block, you can mention the additional information and also use merge tags like this:


By using the "Image" block, you can add any image with the preferred width and make it clickable as well

By using the "Button" block, you can add more buttons to your email content if required. Just give your button a name and add the desired URL

With the "Text links" block, you can add clickable text as much as you want and also keep the sequence vertical or horizontal

Through the Shipment Items block, you can show which items customers are going to receive in your email. Set the header along with the image size and shape

With the help of the "Product recommendation", you can share AI-powered recommendations with customers to drive more sales. In this block, you need to take care of various things like:

Store: If you have connected multiple stores with AfterShip, choose the one for which you want to show product recommendations

Text: Set the Title and Description as you like. Use merge tags to share more relevant info with customers

Product settings: Choose the recommendation type from the available options: AI recommendations, Product collection, and Manual selection. Decide how many columns you'd like to have, specify how many products you want to recommend, select image shape, and what product content you'd like to show to recipients.

For those who don't know, Manual selection means you have to select products manually, which you want to recommend to recipients. Whereas, Product collection means selecting a particular collection that you've created on your store and recommending the products it contains. By default, products added to the home page will be displayed.

As far as AI recommendations are concerned, we will recommend products based on our AI algorithms. You can decide whether you want your top-selling products to be recommended or frequently purchased ones.

Here's how our algorithm works:

Best sellersFrequently bought together
We consider the order history of last 30 days to identify your top-selling products and rank them as per their sale amount.We display complementary products that shoppers have purchased with the main product. We consider the order history of the last 30 days and rank products by their co-occurrence in orders.


Go to the “Footer” block > Change the footer content as per your requirement. Please note that we add the ‘unsubscribe’ link by default


🎨 Customize style

Go to the “Styles” tab > Edit email font style and colors

Send yourself a test email to preview how your email is looking and check if any changes are required. If you're satisfied with it, click Save

Facing problems? Get in touch with our chat support team now
Was this article helpful?
Cancel
Thank you!