AfterShip's analytics enable you to get insights into your account performance with an interactive dashboard. With this unique feature

✅ View key metrics

✅ Study customer behavior

✅ Generate customized reports

✅ View shipping performance

✅ Deliver improved customer experience

The options for analysis that are available at the moment are:

1. Shipments
2. Tracking page
3. Notifications 
4. Customer reviews

🚛 Shipments

With Shipment analytics, you can view and generate reports for tracked shipments tracked, top couriers, top destinations, and exception shipments. You can also audit the below-given aspects.

Delivery rate: It shows the percentage of delivered shipments. It gets calculated with this formula:

(Total number of delivered shipments / Total number of tracked shipments) *100

Valid tracking rate: A valid tracking number is the one for which at least one checkpoint status has been received. The valid tracking rate shows the percentage of orders confirmed by the carrier. It gets calculated with this formula:

[{Total number of shipments - (Total Pending + Total Expired)} / Total no. of tracked shipments] *100

Return to sender rate: IIt shows the percentage of shipments returned to the sender. It gets calculated with this formula:

(Total number of shipments returned to sender / Total number of shipments tracked) *100

📄 Tracking Page

Tracking page analytics allows you to study customer behavior by providing details such as the number of visitors, session duration, bounce rate, and marketing clicks. Reports can be sliced and diced to get an in-depth analysis of the tracking page performance.    

🔧 Customizable predefined filters

Reports related to shipments and tracking page can be tailored on the basis of these filters:

1. Date filter: Defines the time period for which the data related to shipments or tracking page needs to be viewed
2. Metric: Provides a quantitative measure of key performance indicators, for e.g. shipments, visits, etc.
3. Dimension: Adds context to metric for the further examination of data, for e.g., location, marketing type, etc.
4. Precision: Specifies the duration for which a report has to be generated. For instance, hour, day, etc.

🔔 Notifications

keeping customers updated about their shipments is the best way to establish a bond of trust with them. With AfterShip notification analytics, you get insights into the total number of sent messages (both email and SMS), email engagement, and SMS engagement. It lets you improve your notification content proactively if needed.

Plus, you can set a date range to fetch only the required data. It saves you a significant amount of time and effort 🤟    

⭐ Customer reviews

To measure your shipping performance, it is crucial to keep a close eye on customers' reviews. By doing this, you can easily get a fair idea of how much customers are satisfied with your brand. It enables you to prevent customer churn rate proactively and ensure business longevity.    

With customer reviews analytics, you can easily check both good and bad reviews. Plus, you get a breakdown of star ratings, and that gives you a clear idea about the areas where your brand is excelling and struggling.
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