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Configure UTM Tracking in Your Organization Setting

Plans: Premium (Email), Pro (SMS) Platforms: Shopify


Overview


UTM tracking, or UTM parameters/codes, is a valuable technique for monitoring and analyzing website traffic. Originally developed by Google Analytics, it involves adding unique parameters to URLs. By integrating UTM codes with AfterShip SMS and email, you can transmit data to your analytics tool, such as Google Analytics, every time a recipient clicks on a link in an email or SMS.


What you’ll learn


In this tutorial, we’ll discuss



Key UTM parameters


Key UTM parameters include:

  • utm_source: Identifies the source of the incoming traffic
  • utm_medium: Specifies the medium responsible for generating the traffic
  • utm_campaign: Pinpoints the specific marketing campaign or promotion associated with the link
  • utm_content: Permits the differentiation of various versions or components within your email or SMS
  • utm_term: Typically designates the keywords employed, often useful for paid advertising


Steps to configure UTM tracking


  1. Log into your AfterShip SMS admin account
  2. Navigate to Settings > UTM tracking


  1. Feel free to add or remove UTM parameters and set up their values
  2. You can also create custom UTM parameters


Note: The default UTM parameters: utm_source and utm_medium, can’t be removed.


AfterShip UTM parameter value options


UTM parameters offer various value options, including dynamic values, static values, and custom values. Here's a breakdown of each:


Dynamic Values

These values are automatically adjusted based on the selected message type. For instance, if you choose "message type" as the value of utm_medium, your SMS links will contain utm_medium=sms, while email links will include utm_medium=email.


Static Values

These values remain consistent across all messages, providing uniformity. However, you have the flexibility to choose different static values for specific campaigns and flows.


Custom Values

Custom values offer personalized options and are ideal for cases where you prefer a non-default static value provided by AfterShip.


How to enable UTM tracking in email and SMS


To activate UTM tracking in your AfterShip email or SMS, follow these simple steps:


  1. Open the AfterShip email or SMS editor



  1. Navigate to Settings and find the UTM tracking toggle button
  2. Enable the toggle button to activate UTM tracking


Once UTM tracking is enabled for email and SMS, the global settings configuration will be automatically applied to the current message. You can further customize the default parameters or add new ones.


Note: The conversion tracking logic of UTM parameters is controlled by your analytics tool. AfterShip only facilitates you to add the parameter at the end of URLs. As a result of this, the conversion data in your analytics tool may be different from AfterShip’s email and SMS analytics data.


For any further questions or help, please contact our chat support team or reach out to us at [email protected].

Updated on: 15/04/2025