Articles on: Flows

How to Customize SMS Content

Plans: All plans Platforms: [Learn more](#4-supported-plans)


Overview


AfterShip Email lets Shopify users create flows so that everything happens according to a defined process. You can notify shoppers through customized emails and SMSes. This help guide is all about how to customize SMS content.


  • MS campaigns can only be received by customers located in the U.S., Canada, Australia, and UK
  • Make sure you keep your SMS content compliant with rules and regulations to avoid getting blocked from sending SMS via AfterShip Email


Customize your SMS content


  1. Log in to your AfterShip Email account and navigate to Flows
  2. Decide if you want to modify the SMS content for an existing flow or create and customize a new one
  3. Suppose you want to customize your SMS message for an existing flow. Click Edit to open the flow editor



  1. Choose the SMS block from the editor to check its settings



  1. Change the name and content as you like, but keep the character limit in mind before starting to customize the default SMS content
  2. Select the checkbox to give customers the option to opt-out of receiving SMS notifications



  1. Click Save. We will review your modified content and inform you via email within 24 hrs.


Your customized messages wonā€™t be triggered until we review them


Merge tags (custom variables)


Merge tags can be inserted in SMS templates to auto-populate required customer and order information from our database according to the pre-purchase behavior. Each SMS type contains a list of available merge tags that can be embedded in the required place within the email subject, title, and body to import unique information. Content for each SMS varies, so we recommend auditing all the merge tags available with each template and if they are inserted correctly.


The merge tags that can be enabled for each of the below-mentioned SMS types are as follows.


Merge tag

Description

SMS type

STORE_NAME

Identifies the eCommerce store name from which the SMS is coming

All

STORE_URL

Identifies the eCommerce store URL from which the SMS is coming

All

CONTACT_FNAME

Specifies the SMS recipientā€™s first name

All

CONTACT_LNAME

Specifies the SMS recipientā€™s last name

All

CONTACT_NAME

Specifies the SMS recipientā€™s full name

All

COUPON_CODE

Provides a promo code currently running in your store and offered by you. Shoppers can apply the code to their next purchase

All

PRODUCT_DETAIL_URL

Specifies the URL of the active product listing on your store

Back-in-stock

PRODUCT_CHECKOUT_URL

Specifies the URL to redirect user to the cart with the specific item added, which is now back in stock and ready for purchase

Back-in-stock emails

Specifies the URL to redirect user to the cart with the specific item added, which has now dropped in price and is ready for purchase

Price drop

EVENT_DROP_PERCENT

Specifies the percentage drop in the product's price

Price drop

WELCOME_COUPON_CODE

Provides a promo code to SMS subscribers. Shoppers can apply the code to their next purchase

Welcome subscribers

REWARD_TITLE

Specifies the reward title

Welcome subscribers

ORDER_CHECKOUT_URL

Gives a link to the customerā€™s abandoned cart

Abandoned cart

TRACKING_URL

Specifies the URL to allow customers to track the status of the order

Order fulfilment

CARRIER_NAME

Specifies the name of the carrier handling the fulfillment and delivery of the order

Order fulfilment

TRACKING_NUMBER

Specifies the tracking number of the order

Order fulfilment

ORDER_NUMBER

Specifies the number identifying a purchase or order placed by a customer on an eCommerce platform

Order fulfilment

ADDRESS

Specifies customerā€™s address

Order fulfilment


Supported plans


  • Abandoned cart , Welcome, Order follow-up, and Winback SMS flows are available on all plans
  • Birthday, Price-drop, Back-in-stock, Browse abandonment, and Order fulfillment SMS flows are available on Pro and Enterprise plans


Updated on: 15/04/2025