Articles on: Flows

How to Optimize Customer Retention With AfterShip's Birthday Emails

Plans: Premium, Enterprise Platforms: Shopify


Overview


Leveraging birthday emails is a powerful strategy to engage customers, showcasing a 4x higher conversion rate compared to other promotional emails.


What you’ll learn


In this tutorial, we’ll discuss:



Why opt for AfterShip Email for birthday emails


  • Revenue boost: Offer personalized discounts on birthdays to drive upsells and increase revenue.
  • Automated emails: Easily schedule and automate birthday emails for customer engagement.
  • Nurture customer relationships: Demonstrate care by rewarding customers, thereby enhancing customer retention rates.
  • Expand social media reach: Seamlessly link your social media profiles and grow your follower base.
  • Effortless customization: With a flexible drag-and-drop editor, craft personalized emails without any coding hassle.


How to send birthday emails


Customize settings


  1. Navigate to Emails and SMS > Flows > Choose Customer birthday > Create


  1. Within the flow editor, access the Trigger event > Define trigger settings > Save



Customize Text and Style


  1. Click Send email


  1. In the Settings tab, add the Email subject and Sender info
  2. In the Content tab, edit blocks:
  • Header: Replace the default logo with your store’s logo
  • Footer: Modify description and address
  • Body: Adjust blocks based on preferences
  1. Under the Styles tab, personalize text and style and click Save
  2. Discover more about using AfterShip Email Editor in detail here.


Initiate email dispatch


After customization, send a test email to preview. Toggle the Enabled option under Status and click Save to activate.


Please check the visual representation of the email layout below:



For any further questions or help, please contact our chat support team or reach out to us at [email protected].

Updated on: 15/04/2025