Configure Product Price Sync Rules
Plans: Pro, Starter, Growth, Enterprise
AfterShip Feed enables you to automatically sync product price changes to TikTok Shop whenever you update product prices in your eCommerce platform. You can also define the rules of price synchronization like whether you want to show the same price as the source {ecommerce_platform} or you want to show a % higher or lower price than the source {ecommerce_platform} price.
Source price is the price from your eCommerce platform.
In this tutorial, we will discuss:
Enable product prices auto-sync
Configure price synchronization rules
Price rule
Platforms: All platforms
Go to Product sync in the AfterShip Feed admin.
Move to Auto update section.
Auto-update prices from {eCommerce} will be selected by default.
This functionality will ensure that any changes made to product prices in your eCommerce platform will automatically sync to your TikTok Shop.
If you make any changes to the product prices on TikTok Shop, the same will be overridden by any changes made in your eCommerce platform. Therefore, if you want TikTok Shop product prices different from the product prices displayed in your eCommerce platform, you can disable the auto-sync product prices feature.
Platforms: Shopify, Wix, BigCommerce
Each SKU in Shopify, Wix, and BigCommerce can have two prices:
Sale price: It is the sale price visible to the customers in which they can buy a product.
Compare-at price: Also know as strike-through price, it is the product's original price that shows up on a product's listing when it's on sale. You can see it crossed out next to its discounted price.
When syncing product prices to TikTok Shop, only one price out of the two Shopify prices will display. You can decide which one do you want synced and displayed on TikTok Shop.
If Use product price from {ecommerce} as the TikTok Shop retail price is selected, the sale price or the discounted price displayed to the customers for the product will be synced to TTS. Based on the screenshot above, £41.99 will be synced.
If Also show compare-at price with strikethrough is selected, AfterShip Feed will sync both the sale price and compare-at price to TTS. AfterShip will automatically add your products to a promotion activity named “AfterShip auto-sync compare-at price XX-XX-XX”.
Only for Shopify users
Example:
Shopify sale price = $89.99
Shopify compare-at price = $125.99
When the Also show compare-at price with strikethrough checkbox is enabled, your TikTok retail price will automatically sync to $125.99 (the compare-at price), and the product will be included in a promotion activity on TikTok Shop. The sale price will then display as $89.99.
On TikTok, the product will appear with the strikethrough price (compare-at price) next to the sale price as shown below:
If Use compare-at price from {ecommerce} as the TikTok Shop retail price is selected, the strikethrough price will be synced to TTS. Based on the screenshot above, £42 will be synced.
Availability: The Also show compare-at price with strikethrough feature is currently available to select Shopify US users. If you wish to use this feature, please contact your TikTok Account Manager to review the qualification criteria.
Timeframe for promotion: Once the checkbox is enabled, it will only apply to products listed within the past 180 days. Products listed for more than 180 days will be automatically excluded from the promotion.
TikTok promotion rules: To qualify for the promotion, your sale price must be lower than the compare-at price, and the sale price must be between 5% and 90% off the compare-at price.
Mathematically, this means:
If the price doesn’t meet this condition, the promotion will not be created. If the product prices are later modified on your eCommerce store and no longer meet these criteria, it will be automatically removed from the promotion.
Retail price rule: After enabling the strikethrough price feature, the retail price rule must be set to Same as the source price in order for the promotion to be successfully created.
Promotion expiry: The maximum duration for a promotion is 45 days. After the promotion expires, AfterShip will automatically create a new promotion activity to renew it.
Biggest discount takes precedence: If a product is part of multiple promotions on TikTok, the lowest price (i.e., the biggest discount) will be shown to shoppers.
Stop price syncing: If you wish to stop syncing the strikethrough price or remove it from a specific product, do not deactivate the promotion activity (named “AfterShip auto-sync compare-at price XX-XX-XX”) within Seller Center or remove the product from the promotion. Instead, make changes through AfterShip Feed > Settings or Listings. Failing to do so will result in AfterShip automatically overriding your actions.
Platforms: All platforms
When syncing products from eCommerce platform, you can configure certain rules to define the way AfterShip Feed sync prices to TikTok Shop.
a. Same as the source product price: The exact product price from the eCommerce platform will be synced to TikTok Shop.
b. Percentage above the source product price: The percentage value of the actual product price that you will define will be added to the actual price of the product and synced to TikTok Shop.
c. Percentage below the source product price: The percentage value of the actual product price that you will define will be deducted from the actual price of the product and synced to TikTok Shop.
d. Fixed amount above the source product price: The amount that you will define will be added to the actual price of the product and synced to TikTok Shop.
Overview
AfterShip Feed enables you to automatically sync product price changes to TikTok Shop whenever you update product prices in your eCommerce platform. You can also define the rules of price synchronization like whether you want to show the same price as the source {ecommerce_platform} or you want to show a % higher or lower price than the source {ecommerce_platform} price.
Source price is the price from your eCommerce platform.
What you’ll learn
In this tutorial, we will discuss:
Enable product prices auto-sync
Configure price synchronization rules
Price rule
Enable product prices auto-sync
Platforms: All platforms
Go to Product sync in the AfterShip Feed admin.
Move to Auto update section.
Auto-update prices from {eCommerce} will be selected by default.
This functionality will ensure that any changes made to product prices in your eCommerce platform will automatically sync to your TikTok Shop.
If you make any changes to the product prices on TikTok Shop, the same will be overridden by any changes made in your eCommerce platform. Therefore, if you want TikTok Shop product prices different from the product prices displayed in your eCommerce platform, you can disable the auto-sync product prices feature.
Configure price syncing rules
Platforms: Shopify, Wix, BigCommerce
Each SKU in Shopify, Wix, and BigCommerce can have two prices:
Sale price: It is the sale price visible to the customers in which they can buy a product.
Compare-at price: Also know as strike-through price, it is the product's original price that shows up on a product's listing when it's on sale. You can see it crossed out next to its discounted price.
When syncing product prices to TikTok Shop, only one price out of the two Shopify prices will display. You can decide which one do you want synced and displayed on TikTok Shop.
If Use product price from {ecommerce} as the TikTok Shop retail price is selected, the sale price or the discounted price displayed to the customers for the product will be synced to TTS. Based on the screenshot above, £41.99 will be synced.
If Also show compare-at price with strikethrough is selected, AfterShip Feed will sync both the sale price and compare-at price to TTS. AfterShip will automatically add your products to a promotion activity named “AfterShip auto-sync compare-at price XX-XX-XX”.
Only for Shopify users
Example:
Shopify sale price = $89.99
Shopify compare-at price = $125.99
When the Also show compare-at price with strikethrough checkbox is enabled, your TikTok retail price will automatically sync to $125.99 (the compare-at price), and the product will be included in a promotion activity on TikTok Shop. The sale price will then display as $89.99.
On TikTok, the product will appear with the strikethrough price (compare-at price) next to the sale price as shown below:
If Use compare-at price from {ecommerce} as the TikTok Shop retail price is selected, the strikethrough price will be synced to TTS. Based on the screenshot above, £42 will be synced.
Important considerations
Availability: The Also show compare-at price with strikethrough feature is currently available to select Shopify US users. If you wish to use this feature, please contact your TikTok Account Manager to review the qualification criteria.
Timeframe for promotion: Once the checkbox is enabled, it will only apply to products listed within the past 180 days. Products listed for more than 180 days will be automatically excluded from the promotion.
TikTok promotion rules: To qualify for the promotion, your sale price must be lower than the compare-at price, and the sale price must be between 5% and 90% off the compare-at price.
Mathematically, this means:
0.05 ≤ (compare at price - sale price) / compare at price ≤ 0.9If the price doesn’t meet this condition, the promotion will not be created. If the product prices are later modified on your eCommerce store and no longer meet these criteria, it will be automatically removed from the promotion.
Retail price rule: After enabling the strikethrough price feature, the retail price rule must be set to Same as the source price in order for the promotion to be successfully created.
Promotion expiry: The maximum duration for a promotion is 45 days. After the promotion expires, AfterShip will automatically create a new promotion activity to renew it.
Biggest discount takes precedence: If a product is part of multiple promotions on TikTok, the lowest price (i.e., the biggest discount) will be shown to shoppers.
Stop price syncing: If you wish to stop syncing the strikethrough price or remove it from a specific product, do not deactivate the promotion activity (named “AfterShip auto-sync compare-at price XX-XX-XX”) within Seller Center or remove the product from the promotion. Instead, make changes through AfterShip Feed > Settings or Listings. Failing to do so will result in AfterShip automatically overriding your actions.
Set price rule
Platforms: All platforms
When syncing products from eCommerce platform, you can configure certain rules to define the way AfterShip Feed sync prices to TikTok Shop.
a. Same as the source product price: The exact product price from the eCommerce platform will be synced to TikTok Shop.
b. Percentage above the source product price: The percentage value of the actual product price that you will define will be added to the actual price of the product and synced to TikTok Shop.
c. Percentage below the source product price: The percentage value of the actual product price that you will define will be deducted from the actual price of the product and synced to TikTok Shop.
d. Fixed amount above the source product price: The amount that you will define will be added to the actual price of the product and synced to TikTok Shop.
Updated on: 27/11/2024
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