Send Email Invites to Creators for Collaboration
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For TikTok merchants, leveraging creators’ influence is key to driving product exposure through engaging shoppable videos. To simplify the process of connecting with creators and invite them to create engaging promotional videos for your brand, we offer an email feature to facilitate these collaborations.
You can send individual invites to creators stating the specific terms of the partnership.
You can also send bulk-invitation to a specific segment of creators detailing the benefits of joining the program, such as commission rates, marketing materials, and support offered.
In this tutorial, we will introduce:
Access the email feature
Customize the email
Additional actions
Track email performance (coming soon)
Go to Affiliates > Emails in your AfterShip Feed admin.
Click on Send email to begin the email preparation and scheduling on the email editor.
Select the default email template or build a custom email template.
The email editor is composed of three sections.
A. Settings
Email name: Give your email invite a name for easy reference like "Invite to Collaborate - December 2024"
Email subject line: Set a captivating subject line for the email invite to increase open rate like "A partnership idea we're excited to share!"
Preview Text: Appears directly below in the subject line in the email inbox. Offer additional context to encourage the recipient to open the email. Example: "Join us for an exciting opportunity to collaborate on new projects."
Tip: Keep the preview text this short and enticing, as it gives recipients a sneak peek of the email's content.
Sender Info: Configure the Send from email address that recipients will see when they receive your email. You can use the default email address or set another email as default if you want to send emails from any other email address. You can update your default sender info under Affiliate settings > Email settings > Email sender info from your AfterShip Feed settings.
You can also set up additional email addresses and send emails from there. Select Other, select the sender email from the dropdown, and edit the sender name. You can add more email addresses to the Sender emails list by clicking Manage sender emails. You will be directed to your Organization settings' Sender emails page to configure more sender emails that can be used to send emails.
You need to verify the sender's email before you can send emails from this address. For Unverified emails, a red banner confirming the same will appear. Follow the instructions to verify your domain here.
Reply-to email: It could be the same as the sender's email address, or you could set it to another email address if you want replies to go to a different inbox.
Send to: Click Add creators to select creators to whom you want to send an invite for collaboration.
You can choose creators from My creators list and Creator's marketplace (creators originally imported from TikTok Shop but not yet added to My Creators list).
You can search creators by name, nickname, or email address.
You can apply available filters to narrow down the selection.
Once creators are selected, click Confirm to add creators to the Send-to list.
To remove creators from the Send to list, click the bin button.
Note:
You can send emails to a maximum of 1,000 creators per email.
Both the lists will only display creators with email addresses.
AfterShip branding: This controls whether the "Powered by AfterShip" branding appears at the bottom of your email. Removing the branding would make your email look more customized and less like a template or promotional message from the platform.
Save or send email
Save: The campaign will be saved as a draft, allowing you to send the email whenever you're ready.
Send now: The email template will be sent immediately to the designated creators.
Save as template: The template will be saved for future use, making it easier to edit and send again later. You can use the saved template when you're ready to send the email next time under Custom templates.
B. Content
Under the Content section of the email editor, edit the header, footer, and most importantly the message of the email invite you will send to the creators to collaborate with you.
Header: This is where you can edit the organization name and logo.
By default, the organization name would be set to Invite to collaborate, though you can edit it anytime to suit your needs in the Organization name editor.
Your organization name will only show if you haven’t uploaded a logo.
If you want to add your brand logo to the email, select Select image > Upload > Select image from the device or Drop an image to upload under the Logo section. You can also upload an image URL to extract the image from. Once the image is uploaded, it will automatically be saved in the Image library if you wish to use it in other collaboration emails.
Edit the logo (image) width based on the layout of your email by dragging the radio button to the right to increase or left to decrease the width.
Text: This is where the message of the invite goes. It is the most crucial section of the email as it details the terms of the collaborations including,
a. The introduction of your brand.
b. How the creator’s audience aligns with your product (Personalization).
c. Collaboration opportunity and how it will be mutually beneficial to you and the creator.
d. Incentives of the deal—free product sample and commission on the sale of the product.
e. A call to action, inviting creators to express interest in the opportunity and share their thoughts.
The text section is fully customizable. You can make modifications to the default message or write one from scratch in the text editor.
Insert merge tags to auto-populate certain information in the email like Sender name, Creator username, and Organization name.
Edit the background color of the text (message) section.
Select the devices this section will be shown on under the Visibility settings.
Configure the top and bottom padding of the text section.
Additional sections: You add more sections to the layout of the email to add additional information in the email. Click +Add section. (See the example of a Promotion bar in the image below)
Choose the section you want to add and click Add.
Configure the section based on your needs.
Reposition the section in the email with a simple drag and drop.
Footer: In this section you edit the footer of the email. The footer of an email should typically include:
Contact information: Your business email, phone number, and/or address.
Unsubscribe link: For marketing emails, a link allowing recipients to opt-out.
Legal disclaimers (if necessary): Any relevant terms or conditions.
Social media links: Optional, to encourage further engagement.
C. Style
In this section, you can configure the look and display of your email to align with your brand style and tone.
You can sort the email invitations by their status— draft, running, failed, and succeeded.
You can sort the email campaigns by their creator. All the Members of the organization irrespective of the Role can create, edit, and send emails. You will find the list of members of your organization under Created by filter. Upon selecting the creator, the emails created by them will display on the emails dashboard.
You can edit emails in the draft state anytime you want.
You can duplicate an existing email if you wish to copy over the exact structure and aesthetics of an email.
You can delete an email campaign from the dashboard. This action is irrecoverable.
Once emails are sent, you will be able to see metrics such as sent count, open rate, and click rate to evaluate the effectiveness of your campaign.
Whitelist access: Starting December 9th, only selected customers (whitelisted merchants) will have access to the Affiliates feature.
Free Trial: These whitelisted customers will have access to the feature for free for one month.
Post-Trial: After the free trial ends, access to the Affiliates feature will be available only for AfterShip Feed Growth and higher-tier plans.
Overview
For TikTok merchants, leveraging creators’ influence is key to driving product exposure through engaging shoppable videos. To simplify the process of connecting with creators and invite them to create engaging promotional videos for your brand, we offer an email feature to facilitate these collaborations.
You can send individual invites to creators stating the specific terms of the partnership.
You can also send bulk-invitation to a specific segment of creators detailing the benefits of joining the program, such as commission rates, marketing materials, and support offered.
What you'll learn
In this tutorial, we will introduce:
Access the email feature
Customize the email
Additional actions
Track email performance (coming soon)
How to send email invites to creators for collaboration
Access the email feature
Go to Affiliates > Emails in your AfterShip Feed admin.
Click on Send email to begin the email preparation and scheduling on the email editor.
Select the default email template or build a custom email template.
Customize the email
The email editor is composed of three sections.
A. Settings
Email name: Give your email invite a name for easy reference like "Invite to Collaborate - December 2024"
Email subject line: Set a captivating subject line for the email invite to increase open rate like "A partnership idea we're excited to share!"
Preview Text: Appears directly below in the subject line in the email inbox. Offer additional context to encourage the recipient to open the email. Example: "Join us for an exciting opportunity to collaborate on new projects."
Tip: Keep the preview text this short and enticing, as it gives recipients a sneak peek of the email's content.
Sender Info: Configure the Send from email address that recipients will see when they receive your email. You can use the default email address or set another email as default if you want to send emails from any other email address. You can update your default sender info under Affiliate settings > Email settings > Email sender info from your AfterShip Feed settings.
You can also set up additional email addresses and send emails from there. Select Other, select the sender email from the dropdown, and edit the sender name. You can add more email addresses to the Sender emails list by clicking Manage sender emails. You will be directed to your Organization settings' Sender emails page to configure more sender emails that can be used to send emails.
You need to verify the sender's email before you can send emails from this address. For Unverified emails, a red banner confirming the same will appear. Follow the instructions to verify your domain here.
Reply-to email: It could be the same as the sender's email address, or you could set it to another email address if you want replies to go to a different inbox.
Send to: Click Add creators to select creators to whom you want to send an invite for collaboration.
You can choose creators from My creators list and Creator's marketplace (creators originally imported from TikTok Shop but not yet added to My Creators list).
You can search creators by name, nickname, or email address.
You can apply available filters to narrow down the selection.
Once creators are selected, click Confirm to add creators to the Send-to list.
To remove creators from the Send to list, click the bin button.
Note:
You can send emails to a maximum of 1,000 creators per email.
Both the lists will only display creators with email addresses.
AfterShip branding: This controls whether the "Powered by AfterShip" branding appears at the bottom of your email. Removing the branding would make your email look more customized and less like a template or promotional message from the platform.
Save or send email
Save: The campaign will be saved as a draft, allowing you to send the email whenever you're ready.
Send now: The email template will be sent immediately to the designated creators.
Save as template: The template will be saved for future use, making it easier to edit and send again later. You can use the saved template when you're ready to send the email next time under Custom templates.
B. Content
Under the Content section of the email editor, edit the header, footer, and most importantly the message of the email invite you will send to the creators to collaborate with you.
Header: This is where you can edit the organization name and logo.
By default, the organization name would be set to Invite to collaborate, though you can edit it anytime to suit your needs in the Organization name editor.
Your organization name will only show if you haven’t uploaded a logo.
If you want to add your brand logo to the email, select Select image > Upload > Select image from the device or Drop an image to upload under the Logo section. You can also upload an image URL to extract the image from. Once the image is uploaded, it will automatically be saved in the Image library if you wish to use it in other collaboration emails.
Edit the logo (image) width based on the layout of your email by dragging the radio button to the right to increase or left to decrease the width.
Text: This is where the message of the invite goes. It is the most crucial section of the email as it details the terms of the collaborations including,
a. The introduction of your brand.
b. How the creator’s audience aligns with your product (Personalization).
c. Collaboration opportunity and how it will be mutually beneficial to you and the creator.
d. Incentives of the deal—free product sample and commission on the sale of the product.
e. A call to action, inviting creators to express interest in the opportunity and share their thoughts.
The text section is fully customizable. You can make modifications to the default message or write one from scratch in the text editor.
Insert merge tags to auto-populate certain information in the email like Sender name, Creator username, and Organization name.
Edit the background color of the text (message) section.
Select the devices this section will be shown on under the Visibility settings.
Configure the top and bottom padding of the text section.
Additional sections: You add more sections to the layout of the email to add additional information in the email. Click +Add section. (See the example of a Promotion bar in the image below)
Choose the section you want to add and click Add.
Configure the section based on your needs.
Reposition the section in the email with a simple drag and drop.
Footer: In this section you edit the footer of the email. The footer of an email should typically include:
Contact information: Your business email, phone number, and/or address.
Unsubscribe link: For marketing emails, a link allowing recipients to opt-out.
Legal disclaimers (if necessary): Any relevant terms or conditions.
Social media links: Optional, to encourage further engagement.
C. Style
In this section, you can configure the look and display of your email to align with your brand style and tone.
Additional actions
You can sort the email invitations by their status— draft, running, failed, and succeeded.
You can sort the email campaigns by their creator. All the Members of the organization irrespective of the Role can create, edit, and send emails. You will find the list of members of your organization under Created by filter. Upon selecting the creator, the emails created by them will display on the emails dashboard.
You can edit emails in the draft state anytime you want.
You can duplicate an existing email if you wish to copy over the exact structure and aesthetics of an email.
You can delete an email campaign from the dashboard. This action is irrecoverable.
Track email performance (Coming soon)
Once emails are sent, you will be able to see metrics such as sent count, open rate, and click rate to evaluate the effectiveness of your campaign.
Supported plans
Whitelist access: Starting December 9th, only selected customers (whitelisted merchants) will have access to the Affiliates feature.
Free Trial: These whitelisted customers will have access to the feature for free for one month.
Post-Trial: After the free trial ends, access to the Affiliates feature will be available only for AfterShip Feed Growth and higher-tier plans.
Updated on: 16/12/2024
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