Articles on: Notifications

Automate Notifications for Failed Delivery Attempts

Improve communication effectiveness for failed delivery shipments by instituting a thorough automated notification flow that modifies the notification strategy according to customer interactions.

Key benefits



Targeted Communication: Guarantees that customers receive updates in the most efficacious manner, augmenting engagement.
Streamlined Process: Minimizes manual oversight and facilitates smoother communication workflows.
Customer Satisfaction: Enhances transparency and promptness, elevating the overall customer experience.

Setup guide for notification flow



Step 1: Set Up Initial Email Notification


To set up an initial email notification, follow these steps:

Click on "Create Flow" and select "Create from Scratch", and choose the "Failed attempt" trigger.


Drag an "Email" action and customize your email content. This will be the initial email notification sent to the customer.



Step 2: Check shipment status


Drag a "Trigger status unchanged" action and adjust the time to 1 day. This indicates that we will verify whether the shipment status remains on "Failed attempt" one day following the dispatch of the initial email.



Step 3: Monitor email interaction


To monitor email interaction, follow these steps:

Add a "Conditional split - Number of emails opened" action. This action will split the flow based on the number of email opens.
Set the condition to "Number of email opened = 0 in the last 24 hours". If this condition is met, it indicates the customer has not opened the email. Conversely, if it is not met, the customer has accessed the email.



Step 4: Send follow-up notification


To send a follow-up notification, follow these steps:

If the email remains unopened after 24 hours, configure your SMS notification to automatically send a text message to the recipient.
If the initial email is opened but no action is taken, send a follow-up email.



By automating notifications for unsuccessful delivery, you ensure consistent and timely communication, significantly improving customer service and operational efficiency.

Updated on: 16/07/2024

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