Articles on: Notifications

How to Analyze the Performance of Email/SMS Flows

Plans: Enterprise Platforms: Shopify, API


Overview


AfterShip Tracking enables you to track the performance of the notification flows in a few simple steps.


How to track the performance of the Notifications Flows


  1. Click Notifications > Flows
  2. Select a flow for which you want to track the performance
  3. Click Edit



  1. Once done, click Show Analytics on the top right corner of the dashboard



  • You can set the date range in order to view the performance over a specific time period by clicking on the date column.




  • You can also check the precise and in-depth details by clicking on any of the metrics. The available analytics are as follows:



For email sending action:


  • Sent: It refers to the total number of emails sent within a specific time range.
  • Open rate: It refers to the average open rate for an email within a specific time range.
  • Click rate: It refers to the average click rate for an email within a specific time range.


For SMS sending action:


  • Sent: It refers to the total number of SMS sent within a specific time range.
  • Click rate: It refers to the average click rate for this SMS within a specific time range.
  • Delivered: It refers to the total number of SMS delivered within a specific time range.


Please note that while making changes to a flow, new data will be added to existing values instead of overwriting them. Therefore, If you want to compare data from before and after changes, you need to create a new flow.


Need help?


In case you need any further assistance, feel free to reach out to our support team.








Updated on: 02/03/2026