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Enable Google Analytics Tracking

Enable Google Analytics Tracking in AfterShip Returns: follow setup steps, configure key options, verify behavior, and troubleshoot workflow issues.

Plans: All Plans | Platforms: All platforms

Overview

Google Analytics is a tracking tool that helps you collect data from your website and mobile applications to create reports that provide insights into your business.

AfterShip Returns lets you connect your Google Analytics account to track and collect data for the activity and events that take place on your branded returns page.

Connecting Google Analytics to AfterShip Returns

  1. Go to Customizations > Returns Page in AfterShip Returns admin.

  2. Scroll down to the Google Analytics section.

  3. Get your Google Analytics Tracking ID or UA Number (example: UA-634576-12)

  4. Paste the Tracking ID or UA Number into the box below Google Analytics Tracking ID.

  5. Click Save.

Google Analytics will start tracking sessions and visitors on your returns page.

What's tracked

Event category

Event action performed

Event sequence number in GA

Event sequence number meaning

Choose item

Click

E10010

Clicked on "Next" after selecting the item to be returned

Click

E10011

Selected "Replace with the same item" as a return resolution

Click

E10012

Selected "Exchange for other items" as a return resolution

Click

E10013

Selected "Refund me directly" after selecting "Exchange for other items" as a return resolution

Click

E10014

Selected "Next" after reviewing the replacement product for exchange under "My cart" in the side panel

Click

E10018

Clicked on "Cart" after adding the replacement product from the collection to the cart for exchange

Click

E10019

Selected "Refund to store credit" as a return resolution

Click

E10020

Selected "Refund to original payment method" as a return resolution

Click

E10021

Selected "Shop now" after choosing "Exchange for other items" as a return resolution to shop for a replacement item

Ship

Click

E10015

Selected the shipping method to sent the item back

Review

Click

E10016

Selected "Submit" after reviewing the return request

Click

E10017

Selected "Pay and submit" to make payment for the excess amount for the replacement items selected for exchange and submit the return request

Order lookup

Click

E10050

Selected "Find your order" after adding the order number and email address in the order lookup widget

Order list

Click

E10051

Selected "Create" from the order detail page after clicking "Find your order"

For any further questions or help, please contact our chat support team or reach out to us at [email protected].

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