Articles on: Branded Tracking Page

Set Up Pre-Shipment Tracking on Branded Tracking Page

Plans: All plans Platforms: All platforms, Commerce API


Overview


AfterShip Tracking offers customizable pre-shipment status updates to keep customers informed about their orders before they ship. By delivering regular updates early in the post-purchase process, you can reduce customer inquiries about order status and lower support call volume. Coupled with a fully branded tracking page, this proactive approach helps manage customer expectations, particularly for items with longer fulfillment times, and minimizes "Where Is My Order?" (WISMO) inquiries by providing more detailed and timely information.


In this tutorial, we will follow all the steps and checklists required to customize pre-shipment status updates on your tracking page successfully.


What you’ll learn


In this article, we will show you:



Before you start


Checklist

1. Set up order import rules to sync your orders to AfterShip Tracking.

2. Set up custom pre-shipment fulfillment statuses (optional) for your orders to better service your customer tracking needs. (Available only for Enterprise users using Commerce API)


Supported pre-shipment fulfillment statuses


AfterShip employs predefined fulfillment status codes to track and update the progress of orders before they are shipped, starting from order creation to processing. These status codes are employed to show the progress of the pre-shipped orders on branded tracking pages.


The pre-shipment status experiences are only available to retailers that are passing the order and fulfillment data to AfterShip Tracking via eCommerce platforms and Commerce API. AfterShip updates the fulfillment status based on order updates received from the eCommerce platform you are using. The availability of fulfillment status depends on the specific eCommerce platforms you are using.


STATUS

DESCRIPTION

Pending

The order has been created but is still awaiting shipping fulfillment, or the shipping fulfillment has been created with a status of "Pending."

Processing

The shipping fulfillment status is updated to "Processing."

Custom status

The shipping fulfillment status is updated to a custom status that you have configured in AfterShip Tracking settings.

Available only for Enterprise users using Commerce API

Canceled

The order has been canceled and the shipping fulfillment has not been created, or the shipping fulfillment has been canceled.


Modify pre-shipment fulfillment statuses on branded tracking page


Similar to shipped orders where customers can input the tracking number or order number along with their email/phone number/postal code to track the status, pre-shipment order tracking will be auto-enabled on your branded tracking page. This allows customers to track the progress of their orders that are yet to be shipped. Simply they need to enter the order number along with their email/phone number/postal code as one of the verification methods.


The custom pre-shipment fulfillment statuses will be automatically created in the branded tracking page editor for you to modify as per your requirements.


What to do to set up pre-shipment tracking on branded tracking page?


You do not have to enable pre-shipment order status tracking on your branded tracking page. Pre-shipment order status tracking is auto-enabled, similar to how shipped-order statuses appear under the Tracking updates configuration. A dedicated pre-shipment status section will also appear in the tracking page editor, where you can:


  • Edit customer-facing multilingual status names and descriptions
  • Adjust visibility settings of various design and visual elements based on those status


Refer to this comprehensive step-by-step guide to create, set up, and customize your branded tracking page. This will be a source to foster engagement with your customers, enhance their post-purchase experience, and also an effective channel for generating additional revenue.


Edit pre-shipment fulfillment statuses


For each pre-shipment and shipment status, you can modify the Title, Status Name, and Description displayed in the Tracking updates section to accurately reflect the progress of the order.


By default, a standard text is provided, but you can customize it to better suit your needs. The text for both pre-shipment and shipment statuses can be adjusted on each language page.


  1. Log in to the AfterShip Tracking admin panel.
  2. Go to Tracking pages and choose any tracking page to edit.
  3. Click "..." menu and then select Edit to access the editor of the tracking page.
  4. Select the require Results page: Shipments or Gift tracking, from the dropdown.
  5. Move to the Sections tab and select Tracking updates > Compact tracking info.


The placement of the Compact tracking info tab may vary depending on the Tracking updates section type and the tracking page theme selected. For new templates, you will find the option to edit the statuses under the Route section.


  1. Scroll down to the Shipment status section.
  2. On the right-hand side, scroll to Statuses. There will be a Pre-shipment section.




  1. Click Edit and start configuring the titles and names based on your requirements.



Status type

Status

Order look up page

Shipments result page

Gift tracking page

In-store pickup page

Pre-shipment

Pending

No

Yes

Yes

No

Processing

No

Yes

Yes

No

Canceled

No

Yes

Yes

No

Custom status

No

Yes

Yes

No


  1. Save the changes once done.


Availability of pre-shipment statuses based on eCommerce platform


Pre-shipment status updates are available only to retailers who are passing order and fulfillment data to AfterShip Tracking through eCommerce platforms and the Commerce API.


If you use eCommerce platforms, the availability of pre-shipment status depends on the specific platform you are using:


Platforms

Pending

Processing

{Custom status}

Canceled

Shipped

AfterShip Commerce API

Yes

Yes

Yes

Yes

Yes

shopify

Yes

No

No

Yes

Yes

magento1

Yes

No

No

No

Yes

magento2

Yes

No

No

No

Yes

woocommerce

Yes

No

No

No

Yes

amazon

Yes

Yes

No

Yes

Yes

bigcommerce

Yes

No

No

No

Yes

sfcc

Yes

Yes

No

Yes

Yes

netsuite-wsc

Yes

No

No

No

Yes

cafe24

Yes

No

No

No

Yes

prestashop-official

Yes

No

No

No

Yes

walmart-us

Yes

No

No

No

Yes

shopline

Yes

No

No

Yes

Yes

squarespace

Yes

No

No

No

Yes

wix

Yes

No

No

No

Yes

americommerce

Yes

No

No

No

Yes

cscart

Yes

Yes

No

No

Yes

cdiscount

Yes

No

No

No

Yes

ebay

Yes

No

No

No

Yes

shipstation

Yes

No

No

No

Yes

prestashop

Yes

No

No

No

Yes

prestashop-decathlon

Yes

No

No

No

Yes

ecwid

Yes

No

No

No

Yes

netsuite

Yes

No

No

No

Yes

shoplazza

Yes

No

No

Yes

Yes

3dcart

Yes

No

No

Yes

Yes


Key takeaways


  • Pre-shipment tracking keeps customers informed before orders ship, reducing “Where Is My Order?” (WISMO) inquiries.
  • Pre-shipment status updates appear in Tracking updates section on the tracking page editor.
  • Visibility and design settings of statuses can be configured per page type (Shipments and Gift tracking).
  • You can edit Title, Status Name, and Description for each pre-shipment and shipment status.
  • Pre-shipment status availability depends on eCommerce platform or Commerce API version.
  • Helps enhance post-purchase experience and can act as a channel for additional revenue.


Learn more: How to Set Up Pre-Shipment Order Notifications


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Updated on: 14/11/2025