Articles on: Branded Tracking Page

Display Product Recommendations on the Branded Tracking Page

Plans: Pro, Premium, Enterprise, (Check details here) Platforms: (Check details here)

Overview



AfterShip branded tracking page is a powerful asset that enables seamless tracking of shipments. You can personalize the branded tracking page to promote your brand and engage shoppers post-sales. With AfterShip, you can show AI recommendations on your branded tracking page display. You can even show product recommendations from Nosto to generate additional revenue.

AfterShip Tracking supports three ways to display products recommendations on the branded tracking page.

AfterShip Tracking
AfterShip Personalization
Nosto

Let's discuss each one in detail in this guide.

What you'll learn



Enable AfterShip's product recommendations
Select Recommendation type
Customize recommendation content
Configure visibility settings
Enable Nosto product recommendation
Enable AfterShip Personalization

Enable AfterShip's product recommendations



Select your branded tracking page on which you want to show product recommendation
Click Actions > Edit from the dropdown menu



Click + Add section. Select Product recommendations > Recommendation engine > AfterShip Tracking
Once done, select the store under Product source. If you have connected multiple stores with AfterShip, choose the one for which you want to show product recommendations.



1. Select Recommendation type



Product settings: Choose the recommendation type in the Product recommendation settings. Available recommendation types are: AI-powered recommendations, Product collection, Manual selection, and Based on product condition.

Manual selection: It means you have to select products manually that you want to recommend to recipients.

Product collection: It involves selecting a particular collection that you've created for your store and recommending the products it contains. By default, we consider the home page collection, so change it if you want to recommend the products of any other collection.



Based on product condition: Under this, you can set a condition based on the product tag and category that you’ve set on your store.


As far as AI recommendations are concerned, we will recommend products based on our AI algorithms. You can decide whether you want to recommend your top-selling products, recently viewed products, or frequently purchased ones.

Recently viewed option will appear only if you are using a custom domain for your branded tracking page.



Here's how our algorithm works:

Best sellersRecently viewedFrequently bought together
We consider the order history of the last 30 days to identify your top-selling products and rank them as per their sale amount.We consider the visitor’s product browsing history of the last 60 days and rank items as per their last visiting time.We display complementary products that shoppers have purchased with the main product. We consider the order history of the last 30 days and rank products by their co-occurrence in orders.

Select the Recommendation type and click Save to let product recommendations come into effect

2. Customize recommendation content



Give your recommendation section a suitable Title
Select the Number of products you want to show on the page



Click checkboxes under the Display option as per your choice, e.g., Show product name, Show product price, Show compare at price, Show buy button.



Merchants can edit the content under Show buy now button

3. Configure visibility settings



Devices: Select the device(s)—Desktop and/or mobile you want the product recommendations block on.
Statuses: Select the tracking statuses when the product recommendations block will display.



Enable Nosto product recommendation



You must include your tracking page URL in the whitelist of Nosto to enable product recommendations successfully. In case you skip this step, Nosto won't show product recommendations on your branded tracking page.

1. Locate Nosto account ID



Go to Nosto > Settings > Account Settings > Enable Recommendations > Copy Account ID

2. Locate Nosto recommendation ID



Go to Nosto > On-site > Recommendation > Create New Recommendation > Enter title
Select Page Type as Other > Select Recommendation Type as Order Related > Add/remove products
Save changes > Copy recommendation ID (mentioned at the bottom of the page)

3. Enable Nosto recommendations in AfterShip



Go to branded tracking page > Customize > Product recommendation > Enable Nosto > Paste Account and Recommendation ID > Save theme

Enable AfterShip Personalization



Plans: Pro, Premium, Enterprise Platforms: Shopify

With AfterShip Personalization, you can activate the smart upsell widget to display personalized product recommendations based on your custom rules, content and theme settings, recommendation types, and A/B testing configuration directly on your branding tracking page. Gather more information on how to set up AfterShip Personalization integration with AfterShip Tracking here > .


Supported Plans


Product recommendations are available for users on Pro, Premium, and Enterprise plans. However, some of the AI-powered recommendation types, such as Best sellers, Frequently bought together, and Recently viewed are available on Premium and Enterprise Advanced plans respectively.

Supported Platforms


EngineRecommendation typeShopifyOther eCommerce platformsCommerce APIOrder CSVTracking APITracking CSV
AfterShipBest seller - AIYesYesYesNoNoNo
AfterShipFrequently bought together - AIYesYesYesNoNoNo
AfterShipRecently view - AIYesNoNoNoNoNo
AfterShipProduct collectionYesNoNoNoNoNo
AfterShipManual selectionYesYesYesNoNoNo
AfterShipBased on product conditionYesYes-YesNoNo
AfterShip Personalization-YesNoNoNoNoNo
Nosto-YesYesYesYesYesYes


Supported platforms based on Product-condition

Product ConditionSupported Platform
Product tagsShopify, Magento-1, WooCommerce-Official, WooCommerce-AfterShip-v3, Wix, Walmart-US, Squarespace, Shopline, Shoplazza, Salesforce, PrestaShop-Decathlon, BigCommerce, Amazon, Shopware 6, Cafe24
Product categoryShopify, Magento-1, Magento-2, WooCommerce-Official, WooCommerce-AfterShip-v3, Wix, Walmart-US, Squarespace, Shopline, Salesforce, PrestaShop-Decathlon, NetSuite, Fluent Commerce, BigCommerce, Amazon Seller Central, Amazon, 3dcart, TikTok Shop, Shopware 6, Commercetools, Linnworks, Cafe24


For any further assistance, feel free to contact our support team.

Updated on: 05/07/2024

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