Articles on: Tracking Page

Display Product Recommendations on the Branded Tracking Page

AfterShip branded tracking page is a powerful asset that enables seamless tracking of shipments. You can personalize the branded tracking page to promote your brand and engage shoppers after-sales. With AfterShip, you can show AI recommendations on your branded tracking page display. You can even show product recommendations from Nosto to generate additional revenue.

➡️ Enable AfterShip's product recommendations

This feature is only for Shopify, BigCommerce, and Shoplazza users. You can use it if you are on the premium or higher plan. If you have your store on any other platform, contact our support team for a solution.
Select your branded tracking page on which you want to show product recommendations > Actions > Choose Edit from the dropdown menu

Select Product recommendation > Click the radio button given for AfterShip and take care of the present fields, such as:

Store: If you have connected multiple stores with AfterShip, choose the one for which you want to show product recommendations

Title: Give your product recommendation a suitable title

Product settings: Choose the recommendation type from the dropdown menu. Available recommendation types are: AI recommendations, Product collection and Manual selection. Also, click both the checkboxes if you want to show selling price and compare at price

Manual selection means you have to select products manually, which you want to recommend to recipients. Whereas, Product collection means selecting a particular collection that you've created for your store and recommending the products it contains. By default, we consider the home page collection, so change it if you want to recommend the products of any other collection.

As far as AI recommendations are concerned, we will recommend products based on our AI algorithms. You can decide whether you want to recommend your top-selling products, recently viewed products, or frequently purchased ones.

Recently viewed option will appear only if you are using a custom domain for your branded tracking page.

Here's how our algorithm works:

Best sellersRecently viewedFrequently bought together
We consider the order history of last 30 days to identify your top-selling products and rank them as per their sale amount.We consider the visitor’s product browsing history of the last 60 days and rank items as per their last visiting time.We display complementary products that shoppers have purchased with the main product. We consider the order history of the last 30 days and rank products by their co-occurrence in orders.

Click Done and then Save to let product recommendations come into effect

➡️ Enable Nosto product recommendations

You must include your tracking page URL in the whitelist of Nosto to enable product recommendations successfully. In case you skip this step, Nosto won't show product recommendations to your branded tracking page.

Locate Nosto account ID

Go to Nosto > Settings > Account Settings > Enable Recommendations > Copy Account ID

Locate Nosto recommendation ID

Go to Nosto > On-site > Recommendation > Create New Recommendation > Enter title
Select Page Type as Other > Select Recommendation Type as Order Related > Add/remove products
Save changes > Copy recommendation ID (mentioned at the bottom of the page)

Enable Nosto recommendations in AfterShip

Go to branded tracking page > Customize > Product recommendation > Enable Nosto > Paste Account and Recommendation ID > Save theme

For more information, contact us 👍

Updated on: 07/10/2022

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