AfterShip Order Edits is currently in Beta and available to invited AfterShip merchants only.

Overview

Order Edits Analytics helps you understand how shoppers interact with your orders after checkout and the business impact of those changes.

From a single dashboard, you can see insights into how many shoppers are editing their orders, how much revenue was retained because shoppers edited instead of cancelling, and how much additional revenue was generated through post-checkout upsells.

Use this dashboard to measure the performance of Order Edits and identify how shopper changes contribute to revenue retention and growth.

Access Order Edits analytics

Log in to the AfterShip Order Edits portal.
Go to Analytics.

You will see key metrics and reports in the dashboard related to shopper activity during the order editing window.

What counts as an edited order?

An order is counted as an edited order only when a shopper successfully completes a change within the editing window.

If the additional payment is not completed before the editing window ends, the change is reverted, and the order is not counted as successfully edited.

Use dashboard filters

Filters appear at the top of the dashboard and reports. Set the filter once, and it applies to all reports, KPI (Key Performance Indicators) cards, charts and metrics.

By default, the dashboard displays data from the Last 30 days.

Available filters include:

Filters	Description
Date type	Determines which date type is used to measure orders. Currently, the Order date is the date the shopper placed the order.
Date range	Select a reporting period, from Today or Last 7 days up to Last year. By default, it is set to the ‘Last 30 days’.
Compare period	Compare performance against the previous period or the previous year. Gives clear insight into what changed over a period of time.

Understanding key metrics

As you enter the dashboard, it highlights three KPI cards that help to measure the impact of Order edits.

Metrics	What it measures	Example
Total edited orders	Shows the number of orders successfully edited during the editing window. Each order is counted once, regardless of how many changes the shopper makes.	If a shopper updates their shipping address in an order and later changes a product variant within the same order, the order is still counted as one edited order.
Retained revenue	Shows the order value retained because shoppers self-serve modified their orders, like updating a shipping address, changing a product variant, or adjusting product quantities, instead of cancelling them. It excludes cancellations and upsells. Counted once per order.	A shopper places a $100 order and later changes the product variant using Order Edits instead of cancelling the order. Because the order is successfully retained, $100 is counted as Retained revenue.
Upsell revenue	Shows the additional revenue generated when shoppers add products after checkout. Unlike edited orders, upsell revenue is cumulative. Every additional product added through Order Edits contributes to this metric.	A shopper places a $100 order and later adds two products worth $20 and $15 through Order Edits. The additional $35 is counted as upsell revenue.

Review the analytics report lists

The dashboard includes several reports that help you understand shopper behaviour and business impact over time. You can switch between Day, Week, and Month views in the over-time report.

You can also click the expand icon [↗] on any report to open its detailed view.

1. Edited orders by type over time

A stacked column showing the number of orders that used each edit type over time. Use this report to identify which order edit actions shoppers use most often.

2. Order edits over time

Shows the total number of successfully edited orders over time. You can use this to monitor adoption and usage trends for Order Edits.

3. Retained revenue over time

Shows the revenue retained from orders that shoppers edited instead of cancelling over time. This report will give you a closer insight into the revenue impact of self-service order changes.

4. Upsell revenue over time

Displays the additional revenue generated through post-checkout upsell over time. It measures the effectiveness of upsell opportunities within the Order Edits experience.

5. Top 5 order cancellation reasons

It shows the five most common reasons shoppers selected when cancelling orders. Knowing this will help you identify common purchase issues and improve the customer experience.

View order details

To view the actual orders behind a specific metric or report, click the index card, chart data point, or an underlined value within a report. A detailed table opens showing the orders that contributed to that metric or report.

This allows you to move from high-level trends to individual order details for further investigation.

Share and export analytics reports

AfterShip Order Edits analytics provides multiple ways to share and export order edits data:

Email dashboard: Schedule recurring dashboard reports to be delivered directly to your inbox.
Export PDF: Click ‘Export PDF’ and save a snapshot of the entire dashboard as a PDF.
Export CSV: Export the underlying order data from any report's detail table as a CSV for further analysis.