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Create Personalized Shipment Notifications

Platforms: Shopify


When sending shipment notifications, businesses often face the challenge of delivering relevant and personalized information to customers based on specific factors. Generic notifications may not address the unique needs and preferences of each customer segment, leading to reduced engagement and a potentially subpar customer experience. In this article, we will cover how you can create different types of personalized notifications.

What you'll learn

In this tutorial, we'll discuss:

Destination country-based notifications
Carrier-based notifications
First-time vs. returning customer notifications

Destination country-based notifications

Customers in different countries may have specific requirements. Tailoring messages based on the destination country shows sensitivity to local customs, provides accurate delivery instructions, and reduces customer confusion.

For example, merchants may consider including supplementary materials on customs procedures for international customers to enhance their understanding of shipping timelines.

To do this, navigate to your notification workflow in the AfterShip admin
Drag a Trigger Split into the flow and select Destination country/region as the condition
If you’re shipping from the United States, the international customers will enter the below Trigger split ‘NO’ path

Carrier-based notifications

Different carriers may have varying service levels or procedures that customers should be aware of. Providing carrier-specific information improves communication and sets appropriate expectations for customers. For instance, while some carriers may require recipients to sign up for shipment delivery, others may not. Merchants can utilize the trigger split - carrier/slug feature to customize reminders and notifications for customers accordingly.

First-time vs. returning customer notifications

First-time customers may require additional guidance or reassurance compared to returning customers who are familiar with the process. Addressing the different needs of first-time and returning customers ensures a smooth and reassuring experience for all.

Implementing shopper segmentation based on purchase history enables the customization of messages tailored to each shopper type. For instance:

For first-time shoppers: Provide a comprehensive overview of the shipping process, including clear tracking instructions. Additionally, share contact details for customer support to assist them promptly and effectively, ensuring a smooth experience from start to finish.
For returning shoppers: Express sincere gratitude for their continued support and loyalty. Highlight any exclusive benefits they may receive as valued customers, such as discounts or rewards. Furthermore, leverage their previous purchase history to offer personalized recommendations that align with their preferences and interests.

By utilizing this customer history level segmentation, merchants need to drag a Conditional split to fulfill their needs as shown below:

Updated on: 24/04/2024

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