Plans: All plans Platforms: Shopify
Overview
Merge tags are shortcodes that enable you to create customized emails tailored for each recipient. Using AfterShip merge tags, you can achieve a lot more.
For delivering branded marketing emails to avoid activating SPAM filters, use the merge tag |STORE_NAME|
For driving additional purchases by providing discount coupons, use the merge tag |COUPON_CODE|
For enabling one-click checkout and recovering lost sales due to cart abandonment, use the merge tag |ORDER_CHECKOUT_URL|
For adding a personal touch to emails, use merge tag |FIRST_NAME|
List of AfterShip merge tags for email marketing
The merge tags that can be enabled for each of the below-mentioned email types are as follows.
Merge tag | Description | Email type |
STORE_URL | Identifies the eCommerce store URL from which the email is coming | All |
FIRST_NAME | Specifies the email recipient’s first name | All |
LAST_NAME | Specifies the email recipient’s last name | All |
FULL_NAME | Specifies the email recipient’s full name | All |
WELCOME_COUPON_CODE | Provides a promo code to email subscribers. Shoppers can apply the code to their next purchase | Welcome emails |
REWARD_TITLE | Specifies the reward title | Welcome emails |
TOTAL_PRICE | Gives the total order amount | Abandoned cart emails |
ORDER_CHECKOUT_URL | Gives a link to the customer’s abandoned cart | Abandoned cart emails |
How to use merge tags
You can enable tags for Welcome emails, Abandoned carts, and Order follow-up emails. To modify pre-built AfterShip templates with merge tags, follow the steps below.
Go to Newsletters or Flows in your AfterShip Email admin
Select the type of email you wish to create or customise and click Edit
Click Send email from the flow editor
Now go to the Content tab, down to the Text block.
Edit text to insert merge tags from the dropdown.
Click the Save button.
Based on the merge tags inserted, relevant data will be auto-populated directly to the email based on the pre-purchase scenario.
For any further questions or help, please contact our chat support team or reach out to us at [email protected].