Articles on: Tracking Page

Customize the Branded Tracking Page

Create a personalized branded tracking page to enhance customers' post-purchase experience. AfterShip branded tracking page acts as an important marketing asset. Customize it with your brand logo and store URL to promote your business and draw the attention of prospects. 

🔧 A brief introduction

You can upload a promotional banner, logo, and favicon to make the tracking page more engaging. Also, connect your Facebook and Twitter profiles to build your brand and generate traffic. 

💡 Offered features

📌 White-label domain: Modify the built-in domain to enhance brand visibility and increase customer engagement

📌 Marketing assets: Display up to 5 assets on the branded tracking page

📌 Product recommendation: Connect to Nosto or AfterShip and show product suggestions on the tracking page

📌 Look-up option: Enable package tracking with the tracking number and/or order number along with the email address

📌 Shipment reviews: Build social proof by showing reviews regarding your shipping performance

🔧 Add brand information

Go to the AfterShip tracking page section and choose the page you want to edit
Click on 'Actions' and then choose 'Edit' from the dropdown menu
You will reach the settings of your selected tracking page, so start filling up details in the vacant fields. Such as:

Upload the brand logo and favicon
Connect social media(Facebook and Twitter) profiles
Add email or URL for support contact and provide links regarding 'Returns,' 'Terms page,' and 'Privacy page'
Provide relevant details in the 'Policy URL' section
Decide whether you want to show redirect parcel URL or not
Enter status descriptions for both pending and non-existent parcels
Provide the tracking ID of Google Analytics to measure the number of sessions and visitors

Save your settings to finish the process.

🔧 Customize the look and feel

Go to the AfterShip tracking page section and choose the page you want to edit
Click on 'Actions' and then choose 'Edit' from the dropdown menu
Now, you just need to use our editor to customize your tracking page as you want. There are 3 sections in which you need to make changes: Settings, Content, and Style

➡️ In the Settings section, you need to:

Enter your store name along with its URL
Upload a Favicon image in the right format and size
Add languages to let your customers check the tracking info in their preferred language
Insert the tracking ID from your Google Analytics

➡️ In the Content section, you need to:

Write header and footer messages
Select lookup options as you like
Add status description
Enable redirect parcel to show carrier's URL to customers so that they can check the required info in a jiffy
Decide if you want to show shipment reviews or not
Choose Marketing assets to upload images
Set product recommendation settings as per your preference

➡️ In the Style section, you need to:

Change font and color to add your brand feel to the tracking page

     Click Save to finish the process

Updated on: 17/10/2022

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