Plans: All plans Platforms: Shopify
Overview
Email and SMS marketing are essential for fostering lasting customer relationships. AfterShip Email provides a platform with customizable templates for effective customer engagement. However, certain actions may lead to account suspension, so it's crucial to avoid them.
What you'll learn
In this tutorial, we'll discuss:
What leads to account suspension
Bounce rate > 4% (for emails)
Spam rate > 0.4% (for emails)
Not adhering to rules and regulations (for both emails and SMSes)
Note: A high bounce rate is typically caused by poor contact list quality. Using a purchased contact list puts your brand’s credibility at risk and also increases the spam rate.
What do I need to do to get my account active again
Clean your subscriber list to remove invalid or dormant email addresses
Review and optimize your email content, making sure it's relevant and avoids triggering spam filters
Once done, contact us to review it again and unblock your account
Note: While your account is blacklisted, all emails and SMS scheduled will stop being sent. You have to duplicate your send new emails and SMSes after getting your account unlocked.
Suggestions for reducing your campaign’s bounce rate
Ensure that your sign-up process includes email address validation measures
If you are using AfterShip popups and forms, select the popup/form > Edit > Under ‘Text’ tab, enable Email address verification
Verify your email domain to enhance your sender reputation
Segment your subscriber list and personalize your emails to target specific groups
For any further questions or help, please contact our chat support team or reach out to us at [email protected].