Plans: Scale, Enterprise | Platforms: TikTok Shop (US)
Overview
Creator Recommendation Insights explains why each creator appears in your Find creators search results. Every creator gets a relevance score and a short highlight of their strongest match, and each profile breaks down the score with supporting sales, content, and audience data. Use these insights to spot the most promising creators, check their fit, and invite them without reviewing every profile from scratch.
Find creators search results with a relevance score and highlight for each creator
How recommendations work
You tell Find creators what you need, and AI analyzes your search, picks out the signals that matter, and ranks creators by how well they fit and their predicted potential to drive sales.
You can search in three ways, and you can combine them:
Search method | How to use it | Insight it produces |
Describe the creator | Type what you're looking for in plain language, such as niche, audience, engagement, or performance | Criteria Match |
Similar creators | Pick a reference creator to find creators like them | Creator Similarity |
Match by product | Pick a product to find creators who suit it | Product Relevance |
Each creator receives a Relevance score out of 5. The score combines up to four insights:
Insight | What it tells you |
Criteria Match | How the creator meets the requirements you described |
Product Relevance | How the creator fits the product you selected |
Creator Similarity | What the creator has in common with the reference creator you selected |
Standout Score | Additional strengths in sales, engagement, or reach |
Tip: If you don't use a search method, its insight shows a dash (-) on the creator's profile. For example, a description-only search shows no Product Relevance or Creator Similarity score.
Search for Creators
In your AfterShip admin, go to Affiliates > Find creators.
In the search box, describe your ideal creator. You can also type @ to mention a creator or product.
(Optional) Click Similar creators or Match by product to add a reference creator or product.
(Optional) Narrow your results with filters:
Niche: select one or more product categories.
Audience size: select a follower range.
Engagement: select a minimum engagement rate.
More filters: open additional filters.
Click Search.
Find creators search box with a description and filters applied
Your filters appear as tags in the search box. Click x on a tag to remove it.
Tip: Not sure where to start? Click one of the example searches below the search box to try it out.
Check how your search was understood
While AI analyzes your search, you see how it interprets your request, including:
Target creator attributes, such as niche, follower count, and engagement rate
Target audience attributes, such as who the audience is likely to be
Hard constraints, the requirements a creator must meet
Inferred Intent, such as the product category or marketing goal behind your search
If the interpretation doesn't match what you want, click Stop, refine your description, and search again. After the analysis finishes, click Show more to review it at any time.
Analysis panel showing how AI interpreted the search
Prioritize your results
Results are sorted by Relevance score, highest first.
Each row shows:
Creator: name and product categories
Video: recent videos with view counts
Relevance score: the creator's overall fit, out of 5
Highlight: a one-line summary of the creator's strongest match or standout strength
Key metrics: GMV, Follower, Eng. Rate, Comm. Rate, and Post rate
Highlights point to the reason a creator stands out. For example, a highlight can mention videos that match your search, a high average number of comments per video, or strong GMV in a category over the last 30 days.
To act on several creators at once, use Select all or Select by score.
Review a creator's profile
Click a creator to open their profile and confirm the fit before you reach out.
Relevance score breakdown
The Relevance score section shows the overall score and a chart of all four insights. Below the chart, each insight explains the evidence behind it. For example, Criteria Match compares the creator's metrics with the targets in your search and shows how they rank against other creators.
Creator profile with the relevance score breakdown and Criteria Match explanation
Supporting data
Section | What it shows |
Sales | GMV, Live GMV, and Items sold in the last 30 days |
Content | Videos posted, Video engagement rate, Lives hosted, and Live engagement rate |
Top videos | The creator's top-performing videos. Click More details to see more. |
Audience | Follower age and Follower gender breakdowns |
Creator profile showing content, top videos, and audience data
Invite or save the creator
Click Invite to invite the creator to collaborate.
Click Add to list to save the creator to a creator list.
Need help?
For any further questions or help, please contact our chat support team or reach out to us at [email protected].