Overview
Shoppers always expect e-commerce sites to load quickly so that they can check out their favorite products and make purchase decisions quickly.
To ensure all pages created via AfterShip Page Builder load quickly, lazy loading is enabled by default. Here are the details you should keep in mind.
Please note that lazy loading is enabled by default for the pages created after February 23, 2021. If you want to enable it for the pages that were created before, republish them.
What does lazy loading mean?
Lazy loading, also known as on-demand loading, is a technique designed for preserving bandwidth and improving page loading speed.
In simple terms, lazy loading ensures that the browser loads the necessary content first instead of doing bulk loading (loading all the content at once). It helps to increase page loading speed.
How does lazy loading help?
1. Improves initial loading time
The major benefit of lazy loading is that it trims down the page loading time to enhance website experience for visitors. It delays the loading of files such as images and videos to reduce the initial page weight for faster loading.
2. Boosts search engine optimization
Lazy loading makes your pages load faster to boost your SEO results. This happens because all major search engines consider page speed as a key factor when ranking your page.
What else can I do to make my created pages load faster?
Optimize your images: Uploading high-quality product images plays a role in increasing sales growth, but they have a negative impact on overall page speed as well. So, always optimize your images in a way that reduces their size without compromising on the quality.
Properly uninstall unnecessary apps: There are a wide range of free apps available on the Shopify App Store, but not every app is beneficial for your store. Therefore, make sure that you only have important apps installed and remove the unnecessary ones to increase page loading speed.
The code of some apps stays with your Shopify store, even when you uninstall them. Thus, manually edit your Shopify store code by navigating to the
theme.liquidfile. Do it carefully; otherwise, you may end up ruining the structure of your store.
Avoid doing too many redirects: Internal and external linking are usually done to redirect store visitors to other related and important pages to encourage them to take the desired action. But adding too many redirects also slows down your page, so add links only where necessary.
Need help?
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