Plans: Essentials, Premium, Enterprise Platforms: All platforms
Overview
AfterShip Tracking email notifications are designed to keep your customers informed and communicate important information at every stage of the post-purchase journey. AfterShip Tracking lets you trigger automated email notifications for multiple scenarios. This tutorial will give you a tour of how to enable, customize, and trigger automated shipment notifications from the AfterShip Tracking admin.
Email notifications set up
AfterShip Tracking allows you to send email notifications for different delivery statuses. With swift email updates, you can keep your customers updated about their order status. AfterShip supports 7 default email notifications, along with custom email workflow capabilities, should the default notifications not fulfill your current business requirements.
All email notifications will be disabled by default. If you’d like to enable any of them, follow the steps below.
Go to Notifications in the AfterShip Tracking admin.
Click Emails and SMS. AfterShip Tracking offers email notifications for 7 key return statuses.
Select the email template you would like to activate.
Move the toggle to the right to enable and to the left to disable.
Click the {...} icon to duplicate the email notification template.
Renaming and deletion are not allowed for default email notifications
Additional considerations:
AfterShip can send email notifications for older shipments imported into your dashboard, provided their status is not "Delivered." Notifications will trigger automatically once the relevant flows or notifications are enabled. However, shipments already marked as "Delivered" will not receive notifications.
If you remove a recipient’s email address to stop notifications for a specific shipment, you will need to manually re-add the email address in the Shipment Details if you want them to receive updates again.
Note: If you remove a recipient’s email address to stop notifications for a specific shipment, you will need to manually re-add the email address in the Shipment Details if you want them to receive updates again.
Email notifications customization
Once email notifications are enabled, you have complete customization freedom to edit the notification template that will be emailed to your customers. AfterShip Tracking supports three editors to help you personalize your email notifications aligned with your brand tone and business goals.
To get the complete tutorial on how to customize your email notifications, visit this guide.
Merge tags (custom variables)
Merge tags are used in an email template to auto-populate required customer and order information from our database according to the order. Each email contains a list of available merge tags that can be embedded in the required place within the email subject, title, and body to import unique information. Content for each email varies, so we recommend auditing all the merge tags available with each template and if they are inserted correctly.
For more information on merge tags visit.
Multilingual notifications set up
Plans: Pro, Enterprise Platforms: All platforms
You can send shipment notifications in multiple languages to match the locale of your customers. Configuring email notifications in multiple languages is quite simple from the email editor.
Before you add a new language, ensure that you have your translations ready, to input them into the respective fields.
AfterShip Tracking does not support auto-translation. Thus, you must check and verify each field to ensure the translated version is added to every field correctly.
AfterShip will auto-send multilingual emails to your customers based on the order language. If the order language doesn’t match any languages in the list, we will use your default language.
Click the language icon from above.
Click Add/remove to add, delete, or set a default language.
AfterShip Tracking recommends that you keep email template content relatively simple to ensure that they display properly across all mail applications
For more information on multilingual email notifications, check out this tutorial.
Manage sender name and email address
By default, notification emails are sent via your registered email address. If you’d like to use your domain to send email notifications, the email sender name and reply-to address can be changed at any time:
1. Legacy flow
For the users using the legacy flow,
Go to Notifications in the AfterShip Tracking admin.
Click Emails and SMS.
Click Settings in the upper-right-hand corner.
You will be taken to the general Email and SMS settings of your Organisation settings, where you can edit sender email and name settings.
Click the Edit button given alongside Email settings. (continued from step 5 of New flow process)
2. New flow
For the users using the new flow,
Go to Settings in your AfterShip Tracking admin.
Click Email and SMS > Email sender info. In this section, you can configure your default email address from which the notifications will be sent.
Click the Edit button given alongside your default sender info if you want to change the default sender info. Please note that you can only select emails already added to your organization's account as one of your default sender emails.
Edit the desired fields.
a. Name: This name will be displayed on return emails.
b. Email: shows in your customer-facing sections whenever we show a support email link.
You can select a different email if you have configured additional sender emails in your account.
c. Save the changes.
5. Click Manage sender email to add additional email addresses from which you can send email notifications.
You will be directed to the Organization settings page. Click Add email.
Enter your desired email address to receive a confirmation code.
Input the confirmation code sent to your email and then hit Add.
To improve your delivery rate, verify your email address. Check out this tutorial to learn more.
Setting up non-reply notification emails
To ensure customers cannot reply to AfterShip notification emails, you can configure a no-reply email address. Follow these steps:
Open the Notifications section in AfterShip Tracking.
Select the notification flow or template you want to edit (e.g., shipment updates).
Click Edit to access the flow email editor and navigate to the Send Email settings.
Set the Reply-To field to a no-reply email address (e.g., [email protected]).
a. You are required to first add the no-reply email address in the Sender emails section of your organization.Repeat these steps for each enabled notification flow you want to make non-reply.