Overview
AfterShip sends shipping notifications based on real-time tracking updates rather than fulfillment status. This ensures that customers only receive updates when actionable tracking data is available, improving clarity and reducing confusion.
How notifications work
Unlike typical shopping cart systems that send notifications when an order is marked as fulfilled or a tracking number is added, AfterShip notifications are triggered only when the tracking data becomes available online.
Handling multiple updates
When multiple shipment updates occur close together, AfterShip prioritizes the most recent or higher-priority status. For example, if a package is already 'Out for delivery,' notifications for earlier statuses like 'In transit' will be skipped. This ensures that customers receive the most relevant and up-to-date information without being overwhelmed by redundant updates.
Supported tracking events
Notifications are automatically sent when any of the following tracking statuses are detected:
In transit
Out for delivery
Failed attempt
Delivered
Exception
Each notification includes a direct tracking link so customers can easily view real-time updates.
Benefits
Prevents sending notifications with empty or unhelpful tracking data.
Improves customer experience by only notifying them when tracking progress is visible.
Allows customization of notification content to align with your brand.
Enables multiple milestone notifications to prevent long gaps in communication and maintain customer trust.
Key takeaways
AfterShip notifications are triggered by tracking events, not order fulfillment.
Customers receive notifications only when tracking information is available online.
Notifications are sent for key events, such as in transit, out for delivery, delivery, and exceptions.
Each notification contains a tracking link for easy access.
You can customize the notification content to match your branding.- AfterShip prioritizes the most relevant update when multiple events occur simultaneously, preventing notification overload.