Articles on: Analytics

Grow Your Business With in-depth Tracking Page Analytics

The new version of AfterShip tracking page analytics sits at the core of ease, understandability, and effortless monitoring. With everything available right in front of your eyes, without having to set and sort filters to get the data you want, this version gives a birdseye view of how your customers are interacting with your tracking page.

What has changed?

A lot!

1. One Comprehensive Report

The legacy version was all about playing with the filters to get the data you are looking for. Not the case anymore. Now users can view all the quantitative data in respect to their tracking page in the form of a one-page detailed report, with everything on a one-single dashboard.

You just have to select the date range and tracking page (if you’ve added multiple tracking pages) to fetch data instantaneously.

The new version opens a whole new world of data analytics including actionable insights into marketing assets performance, page views, marketing clicks, product recommendations performance.


For the old users, we have retained the legacy version of the tracking page analytics as we feel they are more comfortable with it. You can switch between the legacy and the new version at your convenience.

For the new users though, there’s only the new version. Since they've never been introduced to the legacy version, we felt there wasn’t any need to give them access to it too.

2. Overall Tracking Page Analysis

Are customers visiting your tracking page? How are they interacting with your tracking page? Which marketing assets are they clicking? These customer behavioral questions now can be best answered with the key data metrics at the top of the page that has your tracking page’s,

Page views- measure the number of times people have viewed your tracking page in the chosen period, no matter how many times people have visited your website.

Unique visitors - Actual number of people who’ve come to your website in the chosen period.

Marketing clicks - The total number of clicks your marketing assets, product recommendations, navigation, and social media links have received.

Engagement - The total number of clicks divided by the total number of visits.

3. Report Dimensions

As we’ve mentioned before also, we’ve streamlined the process of extracting data. No more data sorting based on dozens of metrics, dimensions, time, and precision. This time around users just have to focus on these two filters,

Date range: Select a window of time for which you want to see the report.

By default, it is set to the last 30 days' worth of data, including the current date so as not to skew the data.

You can view a maximum of 90 days worth of data for all or a specific tracking page

Tracking page(s): For users who have added multiple tracking pages, they can select the page for which they want to view the data. By default, it is set to “All tracking pages".

4. Marketing Assets Performance

Measuring the performance of the marketing assets on your tracking page can significantly help in understanding what your customers are responding best to and which assets can be better targeted. This actionable data in turn can help you pose your best marketing assets in front of the customers leading to increased engagement and conversions.

In our new version, customers can see the top 10 most-clicked marketing assets on your tracking page with the number of clicks each asset has got.

5. Product Recommendations Performance

Product recommendations data comes in handy when it comes to understanding the customer behavior and purchasing pattern on your website. Our new version comes equipped with the data showcasing the top 10 most-clicked product recommendations with the number of clicks each has got that the customers have interacted most with. This provides a clear suggestion for items a specific user is interested in.

6. Optimized Tracking Page Layout

Nothing can simplify the complexity of quantitative aspects of data analytics than graphical representations. Further, streamlining the layout of our new version, users can now see the “page views” and “marketing clicks” data in the graphic form.

Page view - displays the number of times customers have viewed your tracking page over 30 days. This is accompanied by additional information on average session duration and bounce rate.

Marketing clicks - specifies the number of clicks your marketing assets, product recommendations, navigation, and social media links have received in the last 30 days.

Below the graph, you can see the clicks distribution across marketing assets, product recommendations, navigation, and social media links.

Too much to process?

Why don’t you try the feature and let our support team via live chat know if you need any help?

Updated on: 01/06/2022

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